* Created social strategy with in-house team, including budget and editorial calendar.
* Oversaw content development and delivery for Facebook, Twitter, Pinterest, YouTube and Dial 7 Traveler's Blog.
* Oversaw email marketing campaigns via Constant Contact.
* Designed newsletters, print advertisements, coupons, promotions, Facebook contest headers and other graphics using the Adobe CS6 suite.
* Wrote newsletter copy and original blog posts.
* Increased Facebook fan count by over 100% in month of June 2012 through the use of targeted ads and engagement.
* Performed as community manager and customer support through Facebook and Twitter, with 24/7 availability for this function.
* Competitive analysis.
* Public relations representative and documentarian for events, commercial shoots, etc.